Learning Outcome 2

Idea 1: Men In Black Style

Alien trying to break into a locker, Zac and Ryan run in and kill the alien, Ryan opens up the locker and takes out a shoebox, Zac says "Are we really going through with this?", Ryan looks at Zac and says "It has to be done, the world is at stake". Ryan opens up the shoebox and a golden glow comes from the box, Zac and Ryan nod agreeingly at one another. Next shot is of Ryan looking happy wearing the shoes and Zac nodding approvingly, all in a cool way, Ryan says "You know what the difference is between you and me? I make this look good!". Next scene is a slow-mo walk up to the camera and using the 'flashy thing', dip to white flash and then a black screen, the text comes up saying "you need the right footwear when saving the universe". Final scene after a 3-4 second pause, mid shot of Zac and Ryan looking at the camera, Zac says "We are the best kept secret in the galaxy. We monitor, licence and police all alien activity on the Earth. We're your first, last, and only line of defense. We live in secret, we exist in shadow." and Ryan says "And we wear nice shoes.".

Men In Black trailer:

Required props and costumes: 2 black suits, 2 black sunglasses, flashy devices, shoebox, shoes, futuristic toy gun.

Idea 2: Indiana Jones Style

Indiana Jones running through a temple stealing a pair of trainers and escaping a following boulder.

Indiana Jones trailer:

Idea 3: Skyrim Live Action Trailer Style

The hero walking in through town, everyone running away from the dragon and the hero just walking up to the dragon, instead of leaving it at the two shot of Dovahkiin (the hero) and the dragon, go from that and pan down to his shoes - a fancy pair of boots.

Skyrim Live Action trailer:

Chosen Idea: Men In Black style - 'Men In Clarks'

Target Audience:

My target audience falls under a mix of C1 and B audiences, research into the Men In Black films and shoe adverts shows that C1 and B audiences are the most targeted audience for these productions. I will follow these typical audiences and present a shoe advert with the humor and style from the Men In Black films.

Advertising Agency:

http://www.guerillavision.com/:Guerillavision is a creative advertising agency specialising in TV Commercials, Trailers, Show Reels and Events

http://www.thinkbox.tv/: Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 90 per cent of the commercial TV market in the UK through their owned and partner channels. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today's TV. Thinkbox was launched in February 2005.

TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. From understanding how audiences engage with TV advertising, explaining innovative and affordable solutions, to providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help customers meet their marketing objectives.

For my advert Men In Clarks, I will be using GuerillaVision as my agency for advertisement, their specialise in creative productions, and I believe Men In Clarks would be suitable for them. My advert will air on Comedy Central and SyFy Channel at 12pm, 3pm, 6pm and 8pm between Two and a Half Men and Scrubs on Comedy Central and between Smallville and Buffy the Vampire Slayer.